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IKEA is opening a DIY restaurant
06 June 2016
LONDON — Having dinner cooked for you is one of life's little luxuries. But Ikea's new eaterie takes the Swedish retailer's DIY ethos to a new level.
IKEA is opening a "Do-It-Yourself Restaurant", in which diners will be the chefs. Anyone attending IKEA's 'Dining Club' will be able to cook a meal for up to 19 pals under the supervision of a head chef.
According to an Ikea statement, "diners will orchestrate an intimate foodie experience in a homely kitchen environment to mimic an actual dinner party, but one where diners can host many more guests than usual".
Diners who manage to book a place will quite literally "take over the restaurant", choosing their own menu and even naming the restaurant after themselves. Those wanting to try their hand at some Scandinavian cuisine are in luck, too — you can choose from a range of sharing dishes and Scandinavian classics when assembling your menu.
“We bond and connect over the everyday process of cooking meals together so to celebrate this firmly held belief, we are opening The Dining Club to bring people together to enjoy a meal from beginning to end. This will take place in an environment that reflects a homely kitchen, so you can host a dinner party for all of your friends,” said Ellie Pniok, commercial manager for Ikea Food, in a statement.
The Dining Club, located in Shoreditch, east London, will open its doors on Sept. 10 and run until Sept. 25.
Reservations for brunch, lunch or dinner can be made online, but be quick, places are filling up fast. The dining experience is free of charge for all participants.